This is the new iPhone 17: price, colors, camera and everything you need to know
Before diving into the technical details, it’s worth highlighting the significance of every Apple launch. Each new iPhone not only sets the pace for the industry but also reshapes the smartphone market worldwide.
The most awaited event of the year
Apple has done it again. The launch of the new iPhone 17 lineup has become one of the most followed tech events of 2025. The Cupertino-based company introduced its new range of smartphones, which includes four models: iPhone 17, iPhone 17 Air, iPhone 17 Pro and the expected iPhone 17 Pro Max, the most advanced version.
With this generation, Apple bets on a slimmer design, a much more powerful Apple Silicon A19 Pro chip, and a color strategy that has generated worldwide discussion.
iPhone 17 release date
The iPhone 17 release date is now official: September 19, 2025. Pre-orders will open on September 12, following the tradition of launching the reservation period one week earlier.
This calendar is global and applies to major markets: Europe, the United States, Latin America, and Asia. Apple expects strong demand in the first days, especially for the Pro and Pro Max models.
iPhone 17 price: how much will each model cost?
Price is always one of the most searched factors in every launch. Apple keeps its premium strategy, but with a tiered offer designed to reach different types of users.
- iPhone 17: from €999 (256 GB model).
- iPhone 17 Air: from €1,219 (256 GB model).
- iPhone 17 Pro: from €1,319 (256 GB model).
- iPhone 17 Pro Max: from €1,519 (256 GB model).
The iPhone 17 Pro Max price makes it the most expensive in the lineup, but also the most complete in battery, camera, and screen size.
iPhone 17 colors: all available options
Apple has once again bet on colors as a way to differentiate each model:
- iPhone 17: White, Black, Mist Blue, Lavender, Sage Green.
- iPhone 17 Air: Cloud White, Space Black, Light Gold, Sky Blue.
- iPhone 17 Pro: Silver, Dark Blue, Cosmic Orange (the big novelty).
- iPhone 17 Pro Max: shares the Pro palette, also featuring Cosmic Orange.
The iPhone 17 Pro won’t include the classic black
One of Apple’s most talked-about decisions is the absence of the classic black color in the iPhone 17 Pro. Instead, it comes with Cosmic Orange, a bold tone that divides opinions: some see it as an innovative success, others as a loss of identity for the Pro lineup.
iPhone 17 battery: more autonomy than ever
Battery life is always a key topic for users. In this generation, Apple has introduced improvements across almost all models, with the Pro Max standing out:
- iPhone 17: 3,600 mAh (up to 30 hours of video).
- iPhone 17 Air: 2,800 mAh (up to 27 hours of video).
- iPhone 17 Pro: 5,000 mAh (up to 39 hours of video).
- iPhone 17 Pro Max: 5,200 mAh, the best autonomy ever in an iPhone, with up to 41 hours of video.
iPhone 17 size: more screen for everyone
Screen sizes increase slightly compared to the iPhone 16, offering more space for content and gaming:
- iPhone 17: 6.3 inches (previously 6.1).
- iPhone 17 Air: 6.5 inches.
- iPhone 17 Pro: 6.9 or 6.3 inches.
- iPhone 17 Pro Max: 7.1 inches, making it the largest screen ever created by Apple.
iPhone 17 camera: power in every model
Apple reinforces its commitment to photography and video:
- iPhone 17: dual Fusion 48 MP camera system.
- iPhone 17 Air: single Fusion 48 MP camera.
- iPhone 17 Pro: triple Pro Fusion 48 MP camera system.
- iPhone 17 Pro Max: triple Pro Fusion 48 MP + exclusive telephoto and night photography enhancements.
All models include an 18 MP front camera for high-definition selfies and video calls.
A redesign for power: Apple A19 Pro
The true internal jewel is the Apple Silicon A19 Pro chip, with larger memory and cache. This technological leap guarantees:
- Smoother execution of professional applications.
- 8K video editing.
- Next-gen gaming with higher FPS and lower energy consumption.
Differences between iPhone 17 Pro and iPhone 17 Pro Max
Although they share many features, the Pro Max justifies its higher price with:
- Larger display (7.1” vs 6.9”).
- Bigger battery (5,200 mAh vs 5,000).
- Better telephoto for long-distance photography.
- Record autonomy in the iPhone lineup.
Conclusion
The iPhone 17 marks a turning point in Apple’s strategy. With the iPhone 17 Pro Max price starting at €1,519, the company delivers the most powerful and enduring device in its history.
The absence of classic black in the Pro generates controversy, but the new colors, improved battery, advanced cameras, and the A19 Pro chip confirm that Apple continues to lead innovation in the mobile market.
September 19, 2025 will be a key date for tech lovers: the day the iPhone 17 arrives worldwide.
